SEO (Search engine optimization)


what is SEO? 
SEO – stands of Search Engine Optimization.
→It's a skillset to improve the visibility of a website on organic search results to drive targeted traffic from Search Engine.
→It is also called as natural results or organic results.
UNDERSTANDING SEO 
SEO is divided into 2 forms
On page SEO
Off page SEO
TYPES OF SEO

White hat SEO 
Grey hat SEO
Black hat SEO

ON PAGE SEO CHECKLIST

1. Meta Tags – Title, Description, H1 and Keywords tags
2. Internal and External links
3. Page naming / URL Structure / Permalink
4. Anchor Text
5. Alt Tags and Optimizing Images
6. Content Optimization
7. Robots.txt
8. URL Canonicalization
9. HTTP Vs HTTPS
10. Creation of XML / HTML /ROR Sitemap & it’s implementation
11. Keyword Proximity, keyword Prominence, Keyword cannibalization, and Keyword Density
12. Important Places where the keyword has to be inserted in website /    Keyword Prominence
13. How to implement google analytics on the website.
14. Duplicate Content
15. Broken link analysis
16. What is Bread Crumbs?
17. Social media icons
18. Implementing social sharing buttons
19. 301, 302, 403 and 404
20. Custom 404 Implementation Web page
21. Difference Do Follow & No-follow
Meta Tags: Title
  • Google only recognizes 300 characters with spaces included.
  • Place the most important keywords for that page in the title tag and keep them as close to the beginning of the tag as possible.
  • Keep non-keyword terms to a minimum.
  • Each page should have a unique title focusing on the keywords for that page.


Meta Tags: Description

  • The Meta description is almost as important as the title tag when it comes to converting clicks because this small snippet of content will tell the user whether or not your link is worth clicking on.
  • Ideally, once a user reads your title tag they will then read your meta description and it will entice them enough to click to your page.
  • Descriptions should be written with a marketing style of writing.
  • Use this tag smartly. Describe your page content and try to use your most competitive keywords in the text. Use no more than 160 characters.
  • Descriptions should be between 25 and 40 words.
META KEYWORDS TAGS

  • Add not more than 5 keywords or key phrases.
  • Google has ruled out the use of Meta Keyword tag for ranking factor but it helps in ranking for other top search engines.
Tool: http://www.seomofo.com/snippet-optimizer.html

Meta Tags: H1 Tag

  • H1 tag is the title or headline of a particular page. The most important heading tag is the h1 tag and the least important is the h6 tag. In HTML coding the header tags from h1 to h6 form a hierarchy. This means that if you skip any of the tag numbers (ie. jump from 1 to 3) the heading structure will be broken, and this is not ideal for on-page SEO.

  • Use H tags with each of your main article headings/sections. Use h1 for the main headings and the rest in h2, h3, h4 and so on. Try using your keywords in the headings and highlight them in the eye of search engines with these H tags.


Heading Tags
    • H1, H2, H3, H4, H5, H6

Important  Must know
    •   Commonly used Heading tags - H1, H2, & H3
    •   One H1 tag per page should be implemented.
    •   Insert one seed keyword in the H1 tag
    •   Use H2 as an alternative to h1 tag.

Internal and External links
  • Internal Links: Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. Internal linking will help you to engage your customers within the website. Internal linking will also help you to control the bounce rate as well.


  • External Links: External links are defined as one links from one website to another website. Adding links to relevant external high-quality website builds a good relation in the eye of search engines and this trust will help the websites to get higher positions on search engines.

What is Internal Links

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain. 

These type of links are useful for three reasons:
  • They allow users to navigate a website.
  • They help establish information hierarchy for the given website.
  • They help spread link juice (ranking power) around we

What is External Links

  • External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source). 
  • In layman's terms, if another website links to you, this is considered an external link to your site. 
  • Similarly, if you link out to another website, this is also considered an external link/outbound link

Page Naming / URL Structure / Permalink
  1. It is always better to use keywords in the Page URL.
  2. Keep URL short, Clean and easy to read.
  3. Avoid the use of "&", "spaces?" etc
  4. Do not use underscore (_) while separating the keywords

For Example:

Anchor Text

Anchor text is a visible and clickable text in a hyperlink displayed on a web page. The word contained in the anchor text helps to determine the ranking that page will receive from search engines.  The anchor should normally be below 60 characters. The keywords in anchor text are one of the many signals search engine used to analyze the topic of a webpage.

  • Exact Match Anchor Text: An Exact match anchor has the same keywords highlighted as the targeted keyword of a webpage. 

  • Backlink Anchor Text: A backlink anchor text links from another website to your website. The backlink anchor text is the anchor text used by other websites linking to your website. The anchor text of these Backlinks helps search engines determine the most relevant keywords a web page should rank for.

Spammy Anchor Text: A spammy anchor text is a link with an anchor text that has no relationship to the page it exists on or the page it is linking to. Spammy anchor texts are a common black hat SEO tactics to either temporarily rank for competitive keywords such as "payday loans" or "buy xyz" but can also be used as a tool to harm a competitor's website or individual through negative SEO and Google bombing.
Alt Tags and Optimizing Images

  • The text should describe what the image is and incorporate keywords when appropriate.
  • Image alt attributes should be used on images such as .jpg, .gif, .png, and clickable buttons.
  • Optimize each image with ALT and Title tags. Image name can also be optimized; try to use the keywords smartly within the tags as well.
  • An alt tag is essentially naming of an image. Use keyword Phrase in the name of your image.

Content Optimization

The process of developing a website is to generate relevant traffic to the website and give more information about our business to the targeted audiences. Content plays a vital role in any website.

 Steps to Perfectly Optimizing Any Content
  • Content should be unique and fresh
  • Content should be updated according to the latest standards
  • Content should match user requirement
  • Create quality and user-friendly content
  • Produce Calls-To-Action
  • Optimize Engagement With Visuals
  • Optimize images and videos

Robots.txt File
Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.

Basic format:
User-agent : [user-agent name] / *
Disallow: [URL string not to be crawled] /
Allow: /download/builders.ppt

  • What is it?
  • How to utilize it
  • Don't get confused

Robots.txt File
  • It's like the front door to your house!
  • Can block search engine robots, or let them see that you want them to see.
    •  Great for hiding duplicate content on your site!
    • Other features as well we'll get into later.
  • Remember it has an impact on link juice!


What are we doing with this information?
  • Build a robots.txt file to hide duplicate content
  • Upload the robots.txt file to the website.
  • Check the file using Google Webmaster Tools!!!
Tool: 
NEXT INFORMATION IN NEXT BLOG




  
Location: India

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