SEO (Search engine optimization) what is SEO? SEO – stands of Search Engine Optimization. →It's a skillset to improve the visibility of a website on organic search results to drive targeted traffic from Search Engine. → It is also called as natural results or organic results. UNDERSTANDING SEO SEO is divided into 2 forms On page SEO Off page SEO TYPES OF SEO White hat SEO Grey hat SEO Black hat SEO ON PAGE SEO CHECKLIST 1. Meta Tags – Title, Description, H1 and Keywords tags 2. Internal and External links 3. Page naming / URL Structure / Permalink 4. Anchor Text 5. Alt Tags and Optimizing Images 6. Content Optimization 7. Robots.txt 8. URL Canonicalization 9. HTTP Vs HTTPS 10. Creation of XML / HTML /ROR Sitemap & it’s implementation 11. Keyword Proximity, keyword Prominence, Keyword cannibalization, and Keyword Density 12. Important Places where the keyword has to be inserted in website...